Working with global media company Haymarket we undertook a strategic review and developed a series of marketing recommendations for Castrol EDGE Rankings, a brand Haymarket manages on behalf of Castrol.

The project consisted of two stages:

1. Identify: gathering key insights from search, social media, web metrics and from interviewing the team at Haymarket.
2. Create: making recommendations covering content, search, social media and email marketing.

The project, together with a lot of hard work from the Haymarket team in launching an additional content proposition – the Grand Prix Predictor – and implementing the recommendations, has more than doubled unique visits and visitor engagement levels since the start of this year’s F1 season.

“We have been working with ralphs mcintosh + partners to increase audience engagement in Castrol EDGE Rankings. It was a real challenge but they quickly got to grips with the brief and provided actionable insights and strategic thinking that have helped us improve our offering in just about every way. We look forward to working closely in future as we develop our social media strategy.”
Rob Aherne, Castrol EDGE Rankings