Asthma UK is the charity dedicated to improving the health and well-being of the 5.4 million people in the UK whose lives are affected by asthma. We are delivering a project to improve their digital and social media strategy.

The project consists of three stages:

1. Identify: face to face discussions with representatives from every team in Asthma UK, including the executive, and telephone interviews with the directors of the Scottish, Welsh and Northern Irish offices. We will combine these insights with an analysis of on-site user behaviour, search and social media to ensure we have a full understanding of the audience, the online network around asthma, the organisational context and challenges, and are able to set the right strategic priorities.
2. Create: working with smaller teams from Asthma UK to co-develop and deliver the strategy.
3. Skills development: ongoing support and training to improve the skills of Asthma UK and help them manage their digital activity effectively.