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	<link>http://ralphsmcintosh.com</link>
	<description>Digital strategy consultancy</description>
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		<title>New year, new clients</title>
		<link>http://ralphsmcintosh.com/new-year-new-clients/</link>
		<comments>http://ralphsmcintosh.com/new-year-new-clients/#comments</comments>
		<pubDate>Tue, 08 Jan 2013 08:59:05 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5538</guid>
		<description><![CDATA[This January we&#8217;re starting work on two great new projects. We are working with the brilliant Modern Toss (parental discretion advised) on their social media strategy, and with the University of Oxford on the digital strategy for the Global Health Network, a global research community supported by the Gates Foundation. A little something from Modern [...]]]></description>
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		<title>Can you have too much Christmas? Hell no!</title>
		<link>http://ralphsmcintosh.com/can-you-have-too-much-christmas-hell-no/</link>
		<comments>http://ralphsmcintosh.com/can-you-have-too-much-christmas-hell-no/#comments</comments>
		<pubDate>Wed, 05 Dec 2012 14:10:24 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5472</guid>
		<description><![CDATA[This year&#8217;s festive frolic, The Internet of Christmas Things, is a sideways glance at Christmas through holly tinted spectacles. Enjoy. &#160; &#160;]]></description>
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		<title>Digital + Work = ?</title>
		<link>http://ralphsmcintosh.com/digital-work/</link>
		<comments>http://ralphsmcintosh.com/digital-work/#comments</comments>
		<pubDate>Wed, 10 Oct 2012 11:42:29 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital strategy]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5454</guid>
		<description><![CDATA[We recently gave a talk to the Internet Services Group at Legal &#38; General that explored big three themes in digital and social media and their impact on workplace communication and collaboration. You can view the slides below, together with videos providing detail on some of the examples we discussed with the group. &#160;]]></description>
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		<title>Mini Maker Faire Brighton</title>
		<link>http://ralphsmcintosh.com/mini-maker-faire-brighton/</link>
		<comments>http://ralphsmcintosh.com/mini-maker-faire-brighton/#comments</comments>
		<pubDate>Wed, 12 Sep 2012 12:26:37 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5413</guid>
		<description><![CDATA[Last Saturday we attended the (not so) Mini Maker Faire in Brighton. Maker Faires are events created to celebrate &#8220;arts &#38; crafts, robots and engineering, wood and metalwork, electronics, science, tech, music and more amazing do-it-yourself creation.&#8221; This year over 7,000 people poured through the doors to see a diverse range of exhibits; from using [...]]]></description>
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		<title>Positive Action for ViiV Healthcare</title>
		<link>http://ralphsmcintosh.com/positive-action-for-viiv-healthcare/</link>
		<comments>http://ralphsmcintosh.com/positive-action-for-viiv-healthcare/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 11:30:58 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital strategy]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5367</guid>
		<description><![CDATA[ViiV Healthcare is a global specialist HIV company established by GlaxoSmithKline and Pfizer to deliver advances in treatment and care for people living with HIV. We are working with ViiV to develop the social networking strategy and platform for the Positive Action programme; the focus of their support for vulnerable communities around the world. Positive [...]]]></description>
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		<title>Nike vs. Adidas &#8211; Olympics &#8216;social buzz&#8217;, was there really a winner?</title>
		<link>http://ralphsmcintosh.com/olympics-social-buzz-was-there-really-a-winner/</link>
		<comments>http://ralphsmcintosh.com/olympics-social-buzz-was-there-really-a-winner/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 17:38:29 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital strategy]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5353</guid>
		<description><![CDATA[Econsultancy recently ran a brief news item, Nike beats Adidas in social buzz during Olympics, in which it reported that &#8220;Nike managed to outperform official Olympic sponsor Adidas on social media during the Games, generating more tweets and pulling in more new Facebook fans.&#8221; But these statistics tell us little about the real impact Nike and [...]]]></description>
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		<title>Skype in the workspace</title>
		<link>http://ralphsmcintosh.com/skype-in-the-workspace/</link>
		<comments>http://ralphsmcintosh.com/skype-in-the-workspace/#comments</comments>
		<pubDate>Fri, 15 Jun 2012 11:55:03 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5219</guid>
		<description><![CDATA[Recently Skype launched a new service, Skype in the workspace, which I&#8217;ve been beta testing for about a week. The service was designed in partnership with Made by Many, a fantastic business that has inspired elements of our approach at ralphs mcintosh + partners. First impressions Skype aims to create a &#8220;global community of business [...]]]></description>
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		<title>Five reasons I&#8217;ll stop following you on Twitter</title>
		<link>http://ralphsmcintosh.com/five-reasons-ill-stop-following-you-on-twitter/</link>
		<comments>http://ralphsmcintosh.com/five-reasons-ill-stop-following-you-on-twitter/#comments</comments>
		<pubDate>Mon, 28 May 2012 10:24:54 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5200</guid>
		<description><![CDATA[OK, so this isn&#8217;t the first list of its kind! The rules stay the same: quality, not quantity; engagement not broadcasting. Ignore them at your peril.]]></description>
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		<title>Grand Prix Predictor shortlisted for AOP Digital Awards</title>
		<link>http://ralphsmcintosh.com/grand-prix-predictor-shortlisted-for-aop-digital-awards/</link>
		<comments>http://ralphsmcintosh.com/grand-prix-predictor-shortlisted-for-aop-digital-awards/#comments</comments>
		<pubDate>Tue, 15 May 2012 07:46:07 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[castrol edge]]></category>
		<category><![CDATA[grand prix predictor]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5143</guid>
		<description><![CDATA[It is great to get industry recognition so we were chuffed when Castrol EDGE Grand Prix Predictor, a project we work on with Haymarket Media Group, was shortlisted for this year&#8217;s AOP Digital Publishing Awards in the Commercial Partnership category. Fingers and toes crossed! Read the case study of how we developed and executed a [...]]]></description>
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		<title>Triple A campaign recognised by Third Sector</title>
		<link>http://ralphsmcintosh.com/triple-a-campaign-recognised-by-third-sector/</link>
		<comments>http://ralphsmcintosh.com/triple-a-campaign-recognised-by-third-sector/#comments</comments>
		<pubDate>Mon, 14 May 2012 13:54:09 +0000</pubDate>
		<dc:creator>Mark Ralphs</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://ralphsmcintosh.com/?p=5140</guid>
		<description><![CDATA[We&#8217;re delighted that another of our projects in partnership with Asthma UK, the Triple A: Avoid Asthma Attacks campaign, has been recognised by Third Sector as digital campaign of the week. The full case study will follow shortly.]]></description>
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