Technical strategy and project management for Born HIV Free, a multi-channel, European campaign for the Global Fund. Art direction by red design, planning and media by Ogilvy, content by TBWA\MAP, Flash by Kanoti; multi-agency working at its best.

The campaign site (no longer live) was nominated for .NET magazine site of the year, and received over 25 million views with over 750,000 people signing the online petition. The campaign as a whole also received a number of awards including a Silver Effie.

As a result the Global Fund secured $13 billion of new funding. View the full campaign results on the Global Fund’s website.