Increasing online revenues and supporting aggressive growth

We began working with The Gym Group in June 2011. The Gym is the UK’s  revolutionary new gym concept, providing state of the art gym equipment at affordable prices, with no long term contract. Established in 2008, it now has 18 sites across the country and a further 25 in the pipeline.

First we delivered a strategy project involving a root and brand evaluation of The Gym’s digital systems, establishing the suitability, scalability and capacity of their infrastructure and processes. This analysis also looked at how systems could be expanded to support the business as it pursued aggressive growth plans over the next three years.

The evaluation culminated in a detailed report and presentation to the board. A number of recommendations were approved and we have been retained on an ongoing basis to oversee implementation of the recommendations and provide further technical and digital strategy to the business.

Since delivering the initial strategy project we’ve worked with new and existing suppliers to significantly improve The Gym’s online marketing capability, develop a roadmap for better mobile services, strengthen project management and governance, and increase conversion rates.

We are also working with the Board and investor groups to define budgets and develop a longer term technical strategy that strengthens the business’ reputation for leadership and innovation in the affordable gym sector.